SELECT WORK
STORYFEST x REESE'S BOOK CLUB
SENIOR CREATIVE DIRECTOR
2026
KEURIG X REESE’S BOOK CLUB
SENIOR CREATIVE DIRECTOR
2026
PANDORA x THE CUT
GROUP CREATIVE DIRECTOR
2026
Pandora x The Cut was a friendship-first fashion film built around the idea that some of the most sustaining love stories in our lives are the ones we have with our friends. “Anything for you, princess” became the creative hook, with jewelry, matching rings, meaningful charms, and showing up for each other as the emotional language of the piece.
The goal was to make Pandora feel less like a jewelry ad and more like a little love story about friendship, devotion, and the people you keep choosing.
MY ROLE INCLUDED:
- Creative direction + concept development
- Directing the film
- Building the friendship-first narrative
- Visual storytelling + shot direction
- Styling and jewelry integration
- Location creative at Lafayette Grand Café & Bakery
- Talent direction
- Social-first pacing + framing
- Partner storytelling for Pandora + The Cut
- Shaping the work from concept through final film
BOTTEGA VENETA X THE CUT
GROUP CREATIVE DIRECTOR
2026
Bottega Veneta x The Cut was a character-led fashion film starring Gabrielle F. Johnson, built around personality, movement, and point of view. The idea was to let Gabrielle’s presence lead the story, with the clothes becoming part of a world that already felt alive.
The goal was to make luxury fashion feel personal, editorial, and character-first, with Gabrielle carrying the story instead of the product doing all the talking.
MY ROLE INCLUDED:
- Creative direction + concept development
- Directing the film
- Building the visual narrative around Gabrielle
- Talent direction
- Fashion + product integration
- Shot direction + pacing
- Social-first framing
- Partner storytelling for Bottega Veneta + The Cut
- Shaping the work from concept through final film
EMBODIED, TRIBECA X NOMINATED DOCUMENTARY
CREATIVE DIRECTOR
2023
Embodied is a feature documentary exploring weight stigma through the lived experiences of five people, from healthcare and family to queerness, work, sport, and everyday life. The creative challenge was to take a subject that is often reduced to statistics or stereotypes and build something intimate, visual, and deeply human instead.
The goal was to make weight stigma feel impossible to dismiss as an abstract issue by centering the people living inside it. Embodied became an Official Selection of the 2023 Tribeca X Film Festival and was distributed on Apple TV.
MY ROLE INCLUDED:
- Creative direction + story development
- Shaping the documentary’s overall narrative
- Building the visual and emotional point of view
- Developing how each subject’s story fit into the larger film
- Talent + interview storytelling
- Guiding tone around weight stigma with care and specificity
- Partnering across production and post
- Shaping the work from concept through final film
THE WEEKENDER X REFINERY29
ASSOCIATE CREATIVE DIRECTOR
2020
The Weekender was a 27-piece plus-size clothing collection built from nearly two years of audience research, fit data, focus groups, heat maps, fabric testing, and community feedback. The idea was simple: instead of guessing what plus-size women wanted, we asked, listened, tested, and turned that insight into actual clothes.
The goal was to make the audience part of the creative process and build a collection that reflected what plus-size shoppers were actually asking for. The result included sold-out pieces and a Shorty Awards Audience Honor.
MY ROLE INCLUDED:
- Creative direction + product storytelling
- Audience research + insight development
- Product consultation
- Campaign concepting
- Producing the launch ecosystem
- Writing + editorial storytelling
- Translating research into a clear creative point of view
- Partnering across Refinery29 + ELOQUII
- Shaping the project from audience insight through final collection
NOVARTIS X VOX.COM
CREATIVE DIRECTOR
2021
Cell School was a ’90s-inspired educational film that made cell and gene therapy feel more like a weird, wonderful science class than pharmaceutical content. The challenge was to take an incredibly technical subject, stay accurate, and still make something people would actually want to watch.
The goal was to prove that complex healthcare storytelling can still be smart, playful, and culturally memorable. The film won Gold at the 2021 Medical Marketing & Media Awards.
MY ROLE INCLUDED:
- Creative direction + concept development
- Script writing
- Science research
- Producing the film
- Shaping the visual world + ’90s educational tone
- Translating complex medical information into clear storytelling
- Working within pharmaceutical legal + accuracy requirements
- Guiding animation, pacing, and structure
- Carrying the idea from concept through final delivery
BELLESA X THE CUT
CREATIVE DIRECTOR
2021
Bellesa x Vox Creative was a sexual wellness video built around the pleasure gap, pornography, and the role media can play in creating a smarter, more consensual, more pleasurable future. The challenge was to treat sex education with real research and nuance while still making the work feel bold, watchable, and culturally relevant.
The goal was to make sexual wellness content that felt intelligent, candid, and actually useful, while giving a complicated topic the creative ambition and airtime it deserved.
MY ROLE INCLUDED:
- Creative direction + concept development
- Script writing
- Producing the video
- Sexual wellness research
- Shaping the educational narrative
- Balancing expert information with accessible storytelling
- Building a visual approach that made the topic feel open, modern, and engaging
- Guiding the work from concept through final delivery
AMAZON PRIME X VULTURE
CREATIVE DIRECTOR
2021
Amazon Prime x Vox Creative was a custom video and editorial program built around a drag brunch, using three New York City queens to show the breadth of Prime’s offerings through personality, humor, style, and a very specific cultural world.
The goal was to make a broad product story feel specific, entertaining, and culturally alive by letting the talent lead. The result was a branded-content piece that showed off Prime’s capabilities without losing the charm of the people at the center of it.
MY ROLE INCLUDED:
- Creative direction + concept development
- Producing the video
- Script writing
- Talent-led storytelling
- Building the drag brunch world
- Product + service integration across the Prime ecosystem
- Shaping the editorial and visual tone
- Balancing brand messaging with talent personality
- Guiding the work from concept through final delivery
COINTREAU X VULTURE
CREATIVE DIRECTOR
2021
Cointreau x Vulture was a short-form romantic comedy series that turned cocktail content into an actual rom-com. Each episode paired a custom drink with movie-night storytelling, then expanded into editorial and a virtual screening series featuring How to Lose a Guy in 10 Days, Moonstruck, and Sex and the City.
The goal was to take a standard recipe brief and make the concept much bigger: less “how to make a cocktail,” more a full little world people would actually want to spend time in.
MY ROLE INCLUDED:
- Creative direction + concept development
- Directing the video series
- Script writing
- Producing the campaign
- Building the romantic-comedy format
- Integrating custom cocktails into the story
- Shaping talent, pacing, and comedic tone
- Extending the idea across video, editorial, and virtual programming
- Carrying the work from concept through final delivery