As Senior Creative Director (2026), Laura developed the creative direction for STORYFest, Reese’s Book Club’s summer event series at Hudson Yards. Built as a real-world extension of the RBC universe, the series brought together author conversations, book signings, screenings, reader activities, partner moments, and community across a season of live programming. Laura shaped the creative world across marketing, social, signage, audience experience, and sponsorship integration, creating a cohesive system that made the event feel bigger than a single night. The goal was to make reading feel social, cultural, and worth showing up for. STORYFest reflects her approach to building brand experiences that can live across content, community, partnerships, and IRL.on goes here

As Senior Creative Director (2026), Laura led the creative direction for Keurig x Reese’s Book Club, a major partnership built around the rituals that make reading feel personal. She developed the campaign from concept through production, shaping the creative treatment, scripts, talent, visual language, product integration, and a four-part video series designed to live across social and editorial. Laura carried the idea from deck to set to post, ensuring every touchpoint felt cohesive, useful, and unmistakably RBC. The goal was to make Keurig feel native to the reading ritual, not added onto it. Keurig x Reese’s Book Club reflects her ability to turn a partnership into a full creative world.ion goes here

As Group Creative Director at Vox Media (2025), Laura served as lead creative director and interviewer on a fashion film for The Cut, using New York’s Meatpacking District as an extension of Gabriella K. Johnson’s point of view on style. She shaped the concept, interview, visual language, and on-location storytelling, turning the neighborhood into part of the narrative rather than just a backdrop. The piece blends fashion, personality, and place into a film that feels editorial first, with the creative built around how Gabriella sees and moves through the world.iption goes here

As Creative Director (2023), Laura worked on EMBODIED, a powerful documentary that follows five individuals confronting weight stigma and the systems built around it. An Official Selection of the 2023 TribecaX Film Festival and now streaming on Apple TV, the film blends cultural critique with deeply human storytelling. Laura helped shape the creative vision, narrative framing, and visual language—focusing on honesty, intimacy, and care over spectacle. The goal was never to explain bodies, but to listen to them. EMBODIED reflects her commitment to work that challenges dominant narratives while giving people the space to be seen on their own terms.

As Group Creative Director (2025), Laura conceived and led Sunset Stroll, an original, social-first video format designed for maximum impact in under a minute. Each 30–40 second rhythmic walk through New York City captures golden hour from the talent’s point of view—filmed entirely on iPhone for a modern, authentic feel. The format blends playful voiceover, split screens, and wide-angle shots to elevate everyday moments into stylish, cinematic snapshots. With brands including Steve Madden, Ulta, UGG, Nordstrom, San Pellegrino and Anthropologie across Vox Media platforms, Sunset Stroll has become one of Vox Creative’s most recognizable and shareable franchises—built to move, literally and culturally.

As Creative Director, Laura helped lead the first-ever crowdsourced plus-size fashion collection with Eloquii and Refinery29. The Weekender was built with community at the center—designed by listening, not guessing. From concept to launch, the project challenged industry norms around who gets to shape fashion, proving that inclusion isn’t a trend but a creative advantage. The Weekend was the Audience Honor at the 2019 Shorty Awards.

As Creative Director (2022), Laura led the End Financial Abuse collection page, a partnership between the Allstate Foundation, Hello Sunshine, and Vox Creative. The platform was designed to bring visibility to financial abuse—an often invisible form of domestic violence—by centering the voices and lived experiences of real women. Through empathetic storytelling, clear information, and actionable resources, the hub supports female-identifying survivors in navigating financial independence and long-term stability.

As Creative Director, Script Writer, and Producer, Laura led a custom explainer for Novartis in partnership with Vox Media that made complex science feel playful, accurate, and scroll-stopping. Navigating tight legal language and scientific precision, the team translated how a cell can learn to cure disease through a bold, 90s-inspired creative lens—proving that rigor and entertainment can coexist. The result balanced clarity, craft, and curiosity, earning the 2021 Medical Marketing & Media Gold Award and underscoring Laura’s strength in turning regulated subject matter into culturally fluent storytelling.

As Group Creative Director at Vox Media (2025), Laura led creative direction for a Brooks Brothers x The Cut campaign, shaping the narrative, visual language, and talent-led storytelling to bring a more modern romanticism to the brand. She developed the creative approach around character, style, and point of view, balancing Brooks Brothers’ heritage with The Cut’s sharper cultural lens. The result was a fashion story that felt polished but alive, classic without feeling stuck, and rooted in the idea that tradition gets more interesting when you let personality in.on goes here