Not only do I write a ton of articles, have a cool newsletter, and once made a film about a girl who falls in love with a plant, I’m also a badass branded creative. Let’s give your brand a story. The below content is dedicated to the branded content I’ve ideated, planned, stressed over, loved, fought for, and made authentic to brand voice and client KPIs. Of course, this is not everything. Just a snackable taste of what I can do for you.
"If ELOQUII and Refinery29 are doing it, then you can do it too. The point of all this is to eradicate size bias and for people to just be themselves and love themselves. We’re going to give them a collection to feel that way."
— Laura Delarato, Forbes
Refinery29 x Eloquii partnered together to create the first-ever, crowd sourced, plus-size clothing collection. The collection was created using quantitative and qualitative data tapping into R29’s Intelligence team and Madchatter propriety panel of engaged users. Outside of the collection, there is a robust content program including influencer postings, BTS video, editorial pieces, interviews, and a ton of press.
Role: Creative Director
inspiration through strategic up-fronts:
video creative reel: