Oh hey!
Not only do I write a ton of articles, have a cool newsletter, and once made a film about a girl who falls in love with a plant, I’m also a badass branded creative. Let’s give your brand a story. The below content is dedicated to the branded content I’ve ideated, planned, stressed over, loved, fought for, and made authentic to brand voice and client KPIs. Of course, this is not everything. Just a snackable taste of what I can do for you.

xoxo,
Laura


latest work:

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"If ELOQUII and Refinery29 are doing it, then you can do it too. The point of all this is to eradicate size bias and for people to just be themselves and love themselves. We’re going to give them a collection to feel that way."
— Laura Delarato,
Forbes

Refinery29 x Eloquii partnered together to create the first-ever, crowd sourced, plus-size clothing collection. The collection was created using quantitative and qualitative data tapping into R29’s Intelligence team and Madchatter propriety panel of engaged users. Outside of the collection, there is a robust content program including influencer postings, BTS video, editorial pieces, interviews, and a ton of press.
Role: Creative Director


spotlighted programs:

Refinery29 x Lane Bryant’s The 67% Project : A program designed to give voice and representation to plus-size across the U.S.

Refinery29 x Lane Bryant’s The 67% Project: A program designed to give voice and representation to plus-size across the U.S.

Refinery29 x Novartis : Stage 4 Can Kiss This; Stage 4 Metastatic Breast Cancer will not stop these women, and they are saying “Kiss This” to cancer.

Refinery29 x Novartis: Stage 4 Can Kiss This; Stage 4 Metastatic Breast Cancer will not stop these women, and they are saying “Kiss This” to cancer.

Refinery29 x Lego Duplo : We create a hilarious scripted video about mom and daughter roommates living, playing, and having fun in their dope apartment.

Refinery29 x Lego Duplo: We create a hilarious scripted video about mom and daughter roommates living, playing, and having fun in their dope apartment.

Refinery29 x Absolut : For the 50th anniversary of Pride, we created an interactive map of every pride event nationwide for accessible resourcing and Absolut purchasing.

Refinery29 x Absolut: For the 50th anniversary of Pride, we created an interactive map of every pride event nationwide for accessible resourcing and Absolut purchasing.

R29 x Dyson’s The New Royalty : Women are already treating their skin to royal luxuries; serums, creams, jade rollers. Rightfully so. We want to shift that mentality to her hair so she can reign with confidence over her Queendom. By positioning healthy hair as the ultimate luxury, Dyson and Refinery29 created a photo, video, and social program that positioned R29ers as royalty and their hair as their crown with the help of Dyson’s healthy hair tech.

R29 x Dyson’s The New Royalty: Women are already treating their skin to royal luxuries; serums, creams, jade rollers. Rightfully so. We want to shift that mentality to her hair so she can reign with confidence over her Queendom. By positioning healthy hair as the ultimate luxury, Dyson and Refinery29 created a photo, video, and social program that positioned R29ers as royalty and their hair as their crown with the help of Dyson’s healthy hair tech.

Refinery29 x Toyota Rav4 with R29’s Unbothered : How do today’s activists do it all? We spotlighted different Activist-In-Chief to show our audience the real real of daily advocacy.

Refinery29 x Toyota Rav4 with R29’s Unbothered: How do today’s activists do it all? We spotlighted different Activist-In-Chief to show our audience the real real of daily advocacy.

Refinery29 x lululemon : If you’re hitting up Dallas on your next trip, be sure to check out these place in the best leggings around!

Refinery29 x lululemon: If you’re hitting up Dallas on your next trip, be sure to check out these place in the best leggings around!

Refinery29 x Elagolix : Going to the gyno is sometimes more mentally taxing . . .

Refinery29 x Elagolix: Going to the gyno is sometimes more mentally taxing . . .

Refinery29 x Plan B : Everyone has their “I Got This” Moment — we created a gif-lead online feature dedicated to all the moments that changed her life.

Refinery29 x Plan B: Everyone has their “I Got This” Moment — we created a gif-lead online feature dedicated to all the moments that changed her life.

R29 x SheaMoisture : Haircare is very real. The products, the order, the amount, the time spent on every decision of your hair equals the perfect style you deserve. Using custom annotations and illustrations, we created a archetype feature dedicated to her hair needs with SheaMoisture.

R29 x SheaMoisture: Haircare is very real. The products, the order, the amount, the time spent on every decision of your hair equals the perfect style you deserve. Using custom annotations and illustrations, we created a archetype feature dedicated to her hair needs with SheaMoisture.


inspiration through strategic up-fronts:

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video creative reel:


DECK DESIGN + AESTHETIC:

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Oh, and sometimes I’m in the content:

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BRANDED SOCIAL: